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Helping You Enhance Your Internet Marketing Skills

This is a blogsite full of specific, usable, take-it-to-the-bank information to help you grow and expand your online marketing business.

What is your forte?

Surveys

PPC Campaigns

CPA Campaigns

Direct Sales

Affiliate Sales

No matter if it is one of these listed here – or any other area of marketing your business, your products or your services, you need to know all you can about Online Marketing.

That’s why we’re here!

You can find tips and tools right here. Most of what you find here is free for the taking. Other offer services that are yours for a reasonable fee.

Don’t break the bank just to get started! That’s the best way to fail. Begin small and work up to bigger things.

Let us help guide the way.

Bookmark this site and come back often.

We are continually expanding our offerings.

Sunday, May 31, 2009

7 Online Business Ideas

The Internet offers many business opportunities. You can become a part of someone else’s enterprise or create a business of your own. There are many advantages to starting an Internet business. Here are the top Internet business ideas to help you find that appropriate niche you are looking for.


Every day people search the Internet for all sorts of opportunities. With this economy, the number one search is for ways to make money with low startup costs. Many of the basic equipment needed to begin Internet businesses are in your home right now. If you have a computer with a high-speed Internet connection, a telephone, a desk, and a printer, you can get going right away.


1. Blogging. This is the way to create an online presence without the technical issues of owning your own website (that comes later). Most blogs are offered with free hosting and come with already installed features so set up is easy. Blog about anything that you find interesting and will be interesting to other readers. A blog with a niche will perform in Internet marketing much better than a personal one. Blogs can also make money with programs like Google Adwords and AdSense. Pay per Click advertising also a great Internet marketing tool for generating revenue.


2. Internet research. Anyone who can navigate the Internet and find out almost anything, can market themselves as an Internet researcher. Large and small companies will pay you to find out information for them, create reports from the research.


3. Selling products. If you have a hobby like making and selling crafts you can expand your business online with a website. Set up a website that caters to your product offerings. Market these products online to drive traffic to your website.


4. Selling on eBay. With this idea, you set up shop on the Internet. You can sell products you created or items you own that you want to sell. Many now make a living selling on an eBay store. As your business grows, you can expand to involve other product markets.


5. Freelancing. Many online and offline businesses are looking for help. Freelancers lower the overhead of the company thus becoming more profitable for many jobs than hiring someone to work in the office. Depending on your talent, hire yourself out at a freelance writer, graphic artist, website designer or programmer.


6. Virtual assistant. Virtual assistants are the going trend for many businesses. In the beginning, virtual assistants performed the administrative duties of a company from their home. Now, VA’s can be found in all career specialties like medical, real estate, marketing and publishing. They perform tasks above administrative such as website administrator, report creation and Internet research.


7. Membership sites. You see more of these around these days. With a membership site, you choose a niche, such as Internet marketing. Customers pay to join at a certain level (gold, silver, bronze) and are rewarded with certain perks for their membership that include newsletters, videos or articles on marketing and services to help expand their own business. You create the website and supply the materials yourself or through outsourcing each month to your members.


Do you have an idea of what your Internet business idea might be? This list should get you started. Once you choose your business, and integrate Internet marketing tools and techniques, you'll be on your way to making online profits.




Saturday, May 23, 2009

You Can Create Powerful Headlines That $ell

You have mere seconds to capture a prospect’s attention. One of the single most powerful Internet marketing tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.


#1 Tap into Your Prospect’s Emotions


According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction.


For example, ‘The 20-Minute Step that Will Make You a Business Genius’ taps into readers’ desires to feel smart and powerful.


Other emotions you can tap into are a desire to feel:


1. Attractive

2. Sexy

3. Assertive

4. Confident

5. Energetic

6. Pampered

7. A sense of belonging

8. In control of their own destiny

9. Wealthy

10. Proud

11. Respected

12. Safe


#2 Make it Active


To compel a response, use active language - language that shows movement and commands attention.


For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.


#3 Let Your Reader Know They’re Important



The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options


“Conquer Your Sugar Cravings With This Simple Step.

“Conquer Sugar Cravings with Our System”


People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.


Here are three more ideas for powerful headlines:


* Make a promise - Earn $1000 a day

* Make it newsworthy - New program guarantees you’ll earn $1000 a day.

* Ask a question – Do you want to ensure your financial future?


Three Simple Steps to Write Headlines That Sell


So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?


Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.


Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.


Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.


Marketing and copywriting experts consider your headline to be the most import element of any effective Internet marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.

Sunday, May 10, 2009

10 Terrific Traffic Tips for your Blog

Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it? Here are ten ideas to bring in the traffic your blog needs to survive.


Of all the successful blogs on the Internet, hundreds more have failed. Running a blog is like running a business website. Unless you are willing to put the time in and treat it seriously, you won’t be blogging long.


That is not to say that the failed bloggers weren’t serious about blogging. Mostly, new bloggers aren’t prepared for the work that goes into creating a successful blog. Just building the blog doesn’t mean that people will necessary come to you. You pursue the audience and give them a reason to see what you have to say.


1. Fresh Content – no one wants to visit a blog day after day and see the same posts. Update your blog content at least twice a week. This will be easier if you write several posts ahead of time and upload them at the appropriate times.


2. Article Marketing – the niche you’ve chosen for your blog is one that interests you. If it is interesting you will spend more time doing it. Create content not only for your blog but also to be submitted to article directories. Use the resource box to advertise your blog so people can find you.


3. Social Networking – these sites are everywhere. Join Facebook, MySpace, Squidoo, Twitter or a dozen others and make connections. You can join groups of likeminded people who are also bloggers or entrepreneurs.


4. Viral Marketing – this is where you spread the word about your blog. Talk to friends, family and even strangers. Give out business cards that have your blog address on them.


5. Use RSS Feeds – RSS stands for “Really Simple Syndication.” Readers can subscribe to your feed and get email updates when new content is posted. It is an easy way for them to keep up with your blog without spending all day online.


6. Submit Blog to Search Engines – doing this allows your blog to be ranked. Google and Yahoo! are two of the most popular search engines you want to crawl your blog pages. It doesn’t guarantee top ranking, though. You’ll have to do a little more work for that.


7. Joining Forums – as a blogger you are a budding entrepreneur. Right now you are marketing yourself to find traffic and then profit. Become a member of business forums, work at home forums and others to meet new people and share ideas. You can add a link to your blog in the signature line so others can find you.


8. Visit other blogs – show your appreciation to those who visit you by also posting comments on their blogs. It is a kindness that shows others you are not just out to advertise your blog alone. Add links to your blog in your comments.


9. SEO Marketing – whatever you write, use relevant keywords. Keyword density between three and ten percent is good for getting higher page rankings in search engines. Base your keywords on a research you do to find the most popular words used in search engines for your niche.


10. Social Bookmarking – submitting posts to social bookmarking sites allows others who are members of those sites to track you back to your blog.


Using any of these ideas will start the traffic moving in your direction. It takes time but you will build the readership you want.

Wednesday, May 6, 2009

5 Ways to Draw Traffic to Your Website

Online, one of the most significant keys to internet marketing success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to draw traffic to your website fast!


Tip #1 Make sure you’re actually tagging your keywords.


Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.


There are a number of tag types including,


* Title tags. Title tags are quite possibly the most important place to situate your keywords.

rimary keyword phrase here.

Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.


* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance.

* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.


* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.


Tip #2 Add content to your site daily


Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index - without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your traffic will soar.


Tip #3 Procure valuable and relevant incoming links


The more websites which link to your web pages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.

There are different types of links.

- A direct link looks like a basic website address, for example, www.yourwebsite.com

- A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.

- If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”

You can encourage linking to your website by:

* Adding content to your site.

* Submitting to article directories.

* Publishing press releases.

* Blogging and participating in social networking forums, chat rooms and social networking sites.


Tip #4 Be Social!


Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.

Get involved - many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.


Tip #5 Advertise for more exposure and traffic


Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.

For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.